Question: For each application given, select the most appropriate of the three areas of analytics. 1 . descriptive analytics 2 . predictive analytics 3 . prescriptive

For each application given, select the most appropriate of the three areas of analytics.

1.

descriptive analytics

2.

predictive analytics

3.

prescriptive analytics

__2__

Some universities predict which students are at risk of dropping out in order to intervene and assist in the hope of retaining them.

__3__

IBM decides how to allocate sales teams to each territory with the objective of maximizing overall revenue.

__2__

Target had success in predicting which customer is likely to be pregnant based on the customer purchase patterns. This helped them target baby-product ads to these customers.

__1__

A sales manager receives weekly reports to keep tab on the performance of difference regions.

__3__

Airlines attempt to price the seats on the flights so as to maximize the total revenue from them.

__1__

With Google Analytics, you can keep track of various metrics of your webpage such as screenviews, pages per session, and average session duration.

__3__

In a political campaign, it is a common practice to use social media profiles of voters to predict the voters' personality. This helps customize the ads to fit each voter's personality.

__2__

Netflix uses your rating of movies and the rating of movies by other users like you to guess and recommend movies you might like.

__3__

The On-Road Integrated Optimization and Navigation (ORION) system at UPS saves fuel and driver time by suggesting the best routes its drivers can take in their delivery schedule.

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