Question: For each description of a consumer market segment, select the appropriate segmentation bias used in its creation. 1. Table for One-As a recent college graduate,

For each description of a consumer market segment, select the appropriate segmentation bias used in its creation. 1. Table for One-As a recent college graduate, Addison has relocated for her job. Since she's living alone in her new apartment, she hates to cook for herself and relies on quick, healthy, frozen meals from Healthy Choice for most dinners. 2. Old Bay-Consumers in the mid-Atlantic region love steamed crabs seasoned with Old Bay seasoning. To satisfy their taste for crab spice vear-round. Herr's Foods offers a line of Old Bay potato chips and popcorn. 3. Uber Up-Taesun travels for work on a regular basis and often utilizes Uber's services when he's in a new city. Based on the number of rides Taesun has taken with Uber, he has reached Uber VIP status for being a top rider. 4. Great Outdoors-Jayden is happiest when he is outdoors. His weekends afe spent with mother nature; camping, hiking, and fishing are his three favorite pastimes. He could spend hours in Cabela's comparing fishing lures. 5. Bundle Up-Winter in Alaska begins in October and persists until April, often with highs jn the 20 s and lows in the single digits. Because of this. the Anchorage REl stocks an extended line of North Face Summit Series outerwear and clothing. 6. Clean Castle-Tom is an engineer who is married to a wealth manager. He and his wife have two children under 5 years of age and limited free time. To free up their weekends, they recently hired Merry Maids to clean their now home. 7. Serve and Volley-Joelle loves to play tennis and is becoming increasingly obsessed with the sport. She spends hours each week taking tennis lessons and researching the latest and greatest Nike tennis clothes and Wilson equipment. 8. Safety First-New parents obsess about the safety of their infants. Therefore, when Craig and Lucy found out they were expecting. thery began researching new cars and only considered ones with the highest NHTSA safety rating. For each description of a consumer market segment, select 1. Table for One-As a recent college graduate, Addison has hates to rnok for hercelf and relies on quick, healthy, frozen (Click to select) Geographic Segmentation Demographic Segmentation Psychographic Segmentation mid-Atlantic region love steam s offers a line of Old Bay potatc Behavioral Segmentation 3. Uber Up-Taesun travels for work on a regular basis and of of rides Taesun has taken with Uber, he has reached Uber VIF
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