1. For each metric type (Awareness, Brand Health, Action, Innovation), what is the benefit of using Facebook platform to drive that metrics ? What is a potential challenge with that platform?
2. For Facebook, give an example of a company that you think does well marketing on that platform and how they are measuring each of those metrics to the success of their social media marketing?
3. In general, why do you think social media marketing and measuring performance on this channel is important for many businesses today? Explain with rationale from course concepts.