Question: For each of the categories below, provide a specific example of how a company might transform its breakeven or loss customers into profitable ones: (a)

For each of the categories below, provide a specific example of how a company might transform its breakeven or loss customers into profitable ones:

(a) Process improvements

(b) Activity-based (menu-based) pricing

(c) Managed customer relationships

(d) Disciplined discounts and allowances

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