Question: For each of the five elements of the SHIFT framework, develop a social marketing intervention program to reduce single use plastic consumption in the Australian

For each of the five elements of the SHIFT framework, develop a social marketing
intervention program to reduce single use plastic consumption in the Australian
market, to reduce pollution in the waterways and landfills. For this answer, you need
to develop five different (and creative) interventions. That is, to demonstrate you
understand the elements of the framework, you need to address each individual
component of the SHIFT framework in separate interventions. Please include a short
paragraph for each intervention to explain how your intervention relates to the
element of SHIFT you are discussing. You are welcome to use diagrams and the like
to illustrate your intervention.
Journal article of reference:
White, K., Habib, R., Hardisty., D.(2019) How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and
Guiding Framework. Journal of Marketing, 83(3)22-49.

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