For each scenario below, indicate the business product class based on how the buyers think about the product and how it will be used, and then explain why you placed the product in this class $(4$ points each$)$

Genesis Research is a marketing research company that helps clients improve their management and marketing decision making$-$through data collection and evaluation. The firm employs specialists in consumer, industrial, transportation, medical, and government research. It offers clients national field surveys, consumer mail panels, test marketing facilities, shopping center interviews, group interviewing facilities, and a telephone interviewing center$-$in addition to sophisticated computer and data analysis programs.

Van Wallace is the marketing manager for First Security, Inc., a company that makes expensive rigid camera cases and equipment like tripods for independent film production companies. He is currently planning to introduce a lightweight, flexible tripod for use with professional video cameras.

Gracie Joffe's company makes rechargeable power supplies for use with portable computers. The power supplies are designed to make it fast and easy for manufacturers of notebook size computers to install them as the computer is moving down an assembly line.

As Tesla Motors geared up for rapid growth of its battery powered electric cars, the company decided that no battery maker could supply the quality and quantity of batteries the company would need. So it charged Lisa Cacioppo to head up a committee that would design and build the world's largest battery plant near Reno, Nevada. The most important task for the committee would be to identify the company that would head up the construction of this unique building that was estimated to become the largest building the world when completed.

Southern Nuts Company buys pecans from hundreds of small pecan growers in South and North Carolina. The pecans are accumulated, sorted, and stored until they are sold to candy companies, bakeries, and other food processing firms.