Question: For each Term below explain in 2 paragraphs what each term means. Must reference your findings. What is Perceptual Mapping? How does it help marketers?

For each Term below explain in 2 paragraphs what each term means. Must reference your findings.

What is Perceptual Mapping? How does it help marketers?

What is Consumer Lifetime Value? What good does it do a business?

What are Cultural Norms? How do norms affect the consumer buying process?

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