Question: For example, let's assume Metlock has come up with a new product idea that it wants to sell at the brew pub . . .
For example, let's assume Metlock has come up with a new product idea that it wants to sell at the brew pub a beer slushy that mixes their Metlock Juice Raspberry Sour and blended fruit. It decides to give this new beverage a trial at a weekend event at the brew pub. It places signage around the brew pub and has the bartenders mention the new product to everyone who orders, but to make sure they get the word out, they also hand each person who enters the door a slip with the description of the new beverage and a coupon for a free sample glass. They collect the coupons at the bar, and at the end of the night, they counted coupons out of the total of coupons they gave out at the door.
Number of samples given out
Number of customers
Brand trial rate?
What is the brand trial rate? Round answer to decimal places, eg
Number of samples given out
Number of customers
Brand trial rate
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