Question: For high - involvement purchases. are likely to be the most effective marketing approach, whereas for low - involvement purchases are likely to be more
For highinvolvement purchases. are likely to be the most effective marketing approach, whereas for lowinvolvement purchases are likely to be more effective
a Mratsod facts, distibuted fact
b shortterm observations, longterm observations
chroduct info dete detalle, musir nictures slonans
d positioning clues, differentiation clues
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