Question: For many years, Procter & Gamble ( P&G ) viewed its Ivory soap as just plain old soap. P&G focused on how well it made

For many years, Procter & Gamble

(

P&G

)

viewed its Ivory soap as just plain old soap. P&G focused on how well it made Ivory soap and not on what customers wanted from a bar of soap. What type of orientation did the company have?it ofSelect one:a

.

market b

.

customerc. salesd. production

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