For Mod 7 Discussion, answer the question below. Cite at least ONE outside reference in your answer.

ALSO - Additional question for Mod 7 Discussion: **Watch the "They Live" movie trailer video** What does this add to your knowledge and understanding of Consumer Behavior, if at all? Include your optional comment on this video along with your answers. (Have some fun with this!)

Question: Among Facebooks various problems over the last few years is that some of the countrys leading employers placed recruitments ads on the platform that were limited to particular age groups. Facebooks ability to target very specific profiles has raised concerns about potential age discrimination in hiring. Some companies argue that this strategy is permissible because targeting older people for entry-level jobs would be a waste of money. For example, Goldman Sachs said that while about one-quarter of those who click on job ads are over 65, almost none go on to apply for an analyst job. Whats your take on this issueis social medias ability to finely target very specific consumer groups a plus or a minus?