Question: For Online Reputation Management ( ORM ) , it is crucial for companies to monitor specific keywords to effectively track their online reputation. Which types

For Online Reputation Management

(

ORM

),

it is crucial for companies to monitor specific keywords to effectively track their online reputation. Which types of keywords should companies prioritize for monitoring? Select the best answer.

Question

17

options:

Only the highest

-

ranking keywords in their industry, regardless of relevance to the brand.

Competitors' brand names and product names

Generic terms related to their industry

Their brand name, product names, key executives' names, and industry

-

specific terms.

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