for operational improvement, analysis of data comparing two important measurement dimensions (e.g., productivity, profitability, ROI, customer satisfaction characteristics, and their relative importance) is usually sufficient. A third dimension, such as time or segmentation (e.g., by customer segments), might be added. In the strategic domain, more advanced information analytics can provide a three-dimensional image, with the fourth dimension of the current state and desired or predicted future states of organizational performance, technologies, people, and markets served. From those data-based, fact-based pictures, organizations need to develop strategies or strategic scenarios. Explain?