For Practice Only:

QUESTION 9 Which is the following statements is FALSE about the use of value chain analysis to gain insight into a firm's competitive advantage? O A. Value chain activities and links between them) are easier for competitors to copy than actual products or services. OB. This tool is often overlooked in determining how to build and sustain a competitive advantage. OC. Value chain analysis highlights the difficulties in making tradeoffs and maintaining coherence across various firm activities O D.Value chain activity choices impact a firm's profitability (ie, value created vs.value captured)