For product differentiation to be effective, real product differences must be identified so that one product is clearly better than others. Group of answer choices True False Flag this question Question 41 pts When people consider purchasing a good, they: Group of answer choices will not consider goods that require them to make a special effort to purchase. may evaluate and compare a variety of factors in making their decision. are responding to the market forces of supply and demand. are most influenced by the price of the product or service.