Question: For products like compact discs ( which are in the decline stage of the product life cycle ) : heavy public relations should be used

For products like compact discs (which are in the decline stage of the product life cycle):
heavy public relations should be used to maintain brand loyalty
none of these other statements is true
persuasive advertising should be commonly used
personal selling should be used to obtain distribution
sales promotion should be used to build market share
For products like compact discs ( which are in

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