For question #3: Determine if the statement is a valid claim, or if it's a LOGICAL FALLACY

For question #5: A brief bulleted list of potential strategies is all that's needed.

Writing a Persuasive Sales Message

As a next step, Kelly and Noah compose two sales letters for Pet Haven. One is targeted to pet owners in the area. The other is more personalized, targeted to pet owners Kelly and Noah know.

Question 3: Noah and Kelly have brainstormed some claims that they would like to include in the sales letters. Evaluate each claim to determine if it can be supported or if it represents a logical fallacy. if it can be supported, what kinds of evidence would be effective for each claim? Where can Kelly and Noah find this evidence?

- If you have a pet and work all day, you can either allow your pet to remain lonely or take advantage of high-quality daycare services.

- Pets that are stimulated during the day are happier and healthier than pets left alone.

- If you are willing to bring a child to daycare, then you should certainly be willing to do the same for your pet.

- Daycare is as good as medicine for pet's health. For example, Mrs. Jones's dog was sickly before becoming a daycare client. Now the dog is healthy and energetic.

- Daycare clients receive a discount on routine grooming.

Using Social Media to Persuade

Noah and Kelly understand that they can reach a broader audience and be more persuasive if they use social media in addition to a website, but they have not yet focused on how best to use social media.

Question 5: Working by yourself or with a small group of classmates, identify at least two ways that Noah and kelly use social media to persuade potential customers.