For Question 3 refer to Case Study D - Downtown and East

Downton and East are real estate agents based in Perth Australia. During the COVID -19 pandemic, they have faced issues to meet their yearly sales targets consistently due to pandemic lockdowns and the inability to get people to view the current housing stock. The management team has been analysing a digital strategy review to offer better assistance to their sales teams. They aim to establish a digital component that would allow a limitless amount of potential buyers to view a property online. The key strategic objective is to reach the maximum number of customers and accelerate the sales performance for the company.

Answers in 1 & 2:

Implementing a platform that allows users to take virtual tours of their properties is the type of digital strategy that I would advise Downton and East to pursue. This platform would make it possible for prospective buyers to view the properties remotely, providing an experience that is more immersive and engaging than the use of traditional photographs or videos.

By making use of a platform that provides virtual tours, Downton and East would be able to provide an unlimited number of prospective buyers with the opportunity to view their properties without having to leave the convenience of their own homes. In the current pandemic landscape, where lockdowns and restrictions may prevent buyers from visiting properties in person, this is of utmost importance.

In addition, the company may experience time and resource savings as a result of the implementation of a virtual tour platform. It is possible for sales teams to concentrate on more qualified leads rather than scheduling and carrying out physical property tours, which may result in an acceleration of sales performance. Additionally, the platform for the virtual tour can be used for marketing purposes, such as social media or email campaigns. This can assist in reaching a wider audience and driving more traffic to the website of the company.

Overall, a virtual tour platform is a digital strategy that aligns with the key strategic objective of reaching the maximum number of customers and accelerating the sales performance for Downton and East. This is because a virtual tour platform allows users to experience Downton and East as though they were actually there. The increased likelihood of the company successfully closing sales and meeting its annual sales quotas is directly correlated to the level of engagement and immersion the company offers prospective customers.

3. Following on from the previous questions, Make a one-page report (A4) to outline the digital strategy for the company.

Your report should include:

• A clear outline of your chosen digital strategy
• A clear explanation of how it could be implemented to meet the company objective.

Your report should be professionally presented, free from spelling, grammar, and punctuation errors, and attached to your workbook.