For several months, three friends had been thinking about starting their own business. Casper Hills, Linda Brown and Joe Summers had talked about running their own business for a long time, but nothing had gone much further than a talk during lunchbreaks now and then. Finally, in May 2021, Linda Brown rang her two friends and decided to take action. I have an idea for a business, she told them. Well call it A+ Business Consulting Pty Ltd. Since I have a lot of business experience, I will run it and I will be the starting point for the venture. If you are prepared to put in some money and a little bit of time serving as directors, I think we can eventually grow this into something bigger. Casper and Joe were intrigued. What do we have to do?, they asked. Not much at present, Linda said. Let me do a draft proposal and then we can meet to discuss it. Two weeks later, they met to discuss the results so far. Linda had exhausted herself preparing an initial business plan for the other two to read, and was quite proud of what she had done in such a short time. Casper said, I have a few problems with your business plan. Joe nodded in agreement. Linda was quite hurt. She had put a lot of work into the idea. What should she do now?

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