Question: for sleep/nap cafe, Create a segmentation and targeting plan. Include within this a description of the target market/s for sleep capsules in Europe and Asia,

for sleep/nap cafe, Create a segmentation and targeting plan. Include within this a description of the target market/s for sleep capsules in Europe and Asia, as well as your recommendations for potential segments of the population the USA that could be considered for targeting. Detail which of the four segmentation variables or bases may be used to define the potential market/s. Provide evidence to justify your recommendations.

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