Question: For some U . S . consumers, a negative feature of Japanese products is that these products are foreign. However, this shortcoming can be overcome

For some U

.

.

consumers, a negative feature of Japanese products is that these products are foreign. However, this shortcoming can be overcome if they are rated highly on other aspects, such as reliability and price. This is an example of a model of decision making.

compensatory Or noncompensatory

For some U . S . consumers, a negative feature of

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