For the above data, what is the current CLV$?$

multiple choice $1$

$-$$$511$

$$2,000$

$$511$

$$2,100$

$2.$ You were unhappy with your current CLV$,$ so you conducted a promotional campaign that included advertisements in local newspapers, magazines, and TV commercials to increase your customer value. The new data show that acquisition cost $=$ $$300,$ retention rate $=75$ percent, retention cost $=$ $$150,$ and customer average value per year $=$ $$850.$ What is your new CLV$?$

multiple choice $2$

$$461$

$-$$$461$

$$3,000$

$$2,950$

$3.$ Your new results still fell a little bit short of meeting your business goals. So$,$ you were motivated to develop one more promotional campaign that included several channels of social media. Your updated data show that acquisition cost $=$ $$250,$ retention cost $=$ $$200,$ retention rate $=80$ percent, and customer average value per year $=$ $$2,500.$ What is your updated CLV$?$

multiple choice $3$

$-$$$482$

$$482$

$$12,050$

$$15,020$

$4.$ You were happily surprised with the results. So$,$ you decided to launch a new campaign to provide special attention to and take care of your clientele. You invite your customers to a private dinner party at a fancy French hotel restaurant in Lahaina with your products displayed in the background. After a few months, you notice that your data show that acquisition cost $=$ $$200,$ retention cost $=$ $$100,$ retention rate $=85$ percent, and customer average value per year $=$ $$1250.$ What is your new CLV$?$

multiple choice $4$

$-$$$8,033$

$-$$$315$

$$8,033$

$$315$

$5.$ As a marketing manager, which element of the formula do you think is the most important to obtaining a higher CLV$?$

multiple choice $5$

customer retention rate

customer retention cost

customer acquisition cost

customer average value per year