for the below case,please create an executive briefing based on your analysis of the case $(10-15$ pages, excluding figures, exhibits, and appendices$).$

These assignments should be between $10$ and $15$ pages in length $-$ typed, double$-$spaced and neat. Coverage should include:

Executive Overview $-$ gives general overview of case including key issues or problems and recommendations.

Analysis $-$ briefly describes the overarching framework for the case and its background. No additional information should be used other than that provided in the case text.

Problem Statement $-$ more focus on statement of problem or central issue within case. More than one issue may be relevant so limit write$-$up to the three most interesting or troublesome issues. Name and explain these explicitly.

Options $-$ give several options for the focal organization concerning these problems or issues.

Recommendation $-$ name one explicit action that will help or fix that which is named in the problem statement.

Implementation and Control $-$ briefly explain how the recommendation may be carried out and how it can be controlled, altered or adjusted if necessary.

STARBUCKS IN $2019$:

IS THE COMPANY ON

TRACK TO ACHIEVE

OPERATIONAL

EXCELLENCE AND

ATTRACTIVE GROWTH?

Since its founding in $1987$ as a modest nine$-$store

operation in Seattle, Washington, Starbucks had

become the premier roaster, marketer, and retailer

of specialty coffees in the world, with over $30,100$

store locations in $78$ countries as of April $2019$

and expected annual sales of more than $$26$ billion

in fiscal year $2019,$ ending September $30,2019.$ In

addition to its flagship Starbucks brand coffees and

coffee beverages, Starbucks$$ other brands included

Teavana teas, Seattle$$s Best Coffee, Evolution Fresh

juices and smoothies, Ethos bottled waters, and

Princi and LaBoulange pastries, breads, and snack

foods. Starbucks stores also sold snack foods, pastries,

and sandwiches purchased from a variety of

local, regional, and national suppliers. In January

$2017,$ Starbucks launched a new strategic initiative to:

$$ Open $20$ to $30$ Starbucks Reserve$$ Roasteries

and Tasting Rooms, which would bring to life

the theater of coffee roasting, brewing, and packaging

for customers, include a coffee bar with a

full menu of coffee beverages, space for a mixology

bar serving traditional Italian cocktails,

and an upscale Princi bakery, a newly created

Starbucks subsidiary that featured fresh$-$baked

artisanal Italian breads, sandwiches, and pastries.

The Starbucks Roaster and Tasting Room

stores were designed in an open, marketplace

style to $($a$)$ showcase the theater of roasting

Starbucks Reserve$$ coffees and the baking and

other food preparation activities ongoing in the

Princi kitchen, $($b$)$ enable customers to engage

with store personnel at the Reserve coffee bar

and Princi counter, and $($c$)$ gather with friends

either at community tables or in lounge areas

around two fireplaces.

$$ Open $1,000$ Starbucks Reserve stores worldwide

to bring premium experiences to customers and

promote the company$$s recently introduced

Starbucks Reserve$$ coffees; these locations

offered a more intimate small$-$lot coffee experience

and gave customers a chance to chat with

a barista about all things coffee. The menu at

Starbucks Reserve stores included handcrafted

hot and cold Starbucks Reserve$$ coffee beverages,

hot and cold teas, ice cream$/$coffee beverages,

packages of Starbucks Reserve$$ whole

bean coffees, and an assortment of small plates,

sandwiches and wraps, desserts, wines, and beer.

STARBUCKS IN $2019$:

IS THE COMPANY ON

TRACK TO ACHIEVE

OPERATIONAL

EXCELLENCE AND

ATTRACTIVE GROWTH?

ARTHUR A$.$ THOMPSON The University of Alabama

$11$ case

Case $11$ Starbucks in $2019371$

There were four types of brewing methods for

the coffees and teas.

$$ Transform about $20$ percent of the company$$s

existing portfolio of Starbucks stores into

Starbucks Reserve coffee bars.

Exhibit $1$ provides an overview of Starbucks$$ performance

during fiscal years $20102018.$

Company Background

Starbucks Coffee, Tea, and Spice

Starbucks got its start in $1971$ when three academics,

English teacher Jerry Baldwin, history teacher

Zev Siegel, and writer Gordon Bowker$$all coffee

aficionados$$

opened Starbucks Coffee, Tea, and

Spice in touristy Pikes Place Market in Seattle. The

three partners shared a love for fine coffees and

exotic teas and believed they could build a clientele

in Seattle that would appreciate the best coffees

and teas. By the early $1980$s$,$ the company had four

Starbucks stores in the Seattle area and had been

profitable every year since opening its doors.

Howard Schultz Enters the Picture

In $1981,$ Howard Schultz, vice president and general

manager of U$.$S$.$ operations for a Swedish maker of

stylish kitchen equipment and coffeemakers based in

New York City, decided to pay Starbucks a visit. He

was curious why Starbucks was selling so many of his

company$$s products. When he arrived at the Pikes

Place store, a