For the brand Chickfila 1. Present the background of the firm/brand. Include a few sentences about the

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For the brand Chickfila 1. Present the background of the firm/brand. Include a few sentences about the history, the brand portfolio, and the industry in which it falls. If your brand has several brands within its basket, you can pick just one brand to focus on.

2. Discuss the challenge the firm is currently facing: Present the current challenge and. examine if the firm has faced this challenge or a related challenge in the past.

3. Using the resonance model, try to pinpoint where exactly the problem may lie. For example, in Kellogg's example, the problem may be an awareness issue as stated in (3) above (of how else the brand may be consumed), or imagery and brand connection issue.