Question: For the Brighter smiles for the masses: Colgate vs P&G case, should Ayman Ismail respond by changing the price of Whitestrips? Why or Why Not?

For the Brighter smiles for the masses: Colgate vs P&G case, should Ayman Ismail respond by changing the price of Whitestrips?

  • Why or Why Not?
  • If yes, what price should he set?

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