Question: For the Case Magic Crafters, write the marketing positioning statements for 5 competitors (LensCrafters, Hakim Optical, Costco, Walmart, Clearly.ca) in this market, using the one

For the Case Magic Crafters, write the marketing positioning statements for 5 competitors (LensCrafters,

Hakim Optical, Costco, Walmart, Clearly.ca) in this market, using the one sentence: target

customer segment, brand, unique point of difference, and reason to believe. Also name 3 strategic alternatives for Magic Crafters that you believe would support

the company's market share and sales growth?

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