Question: For the case Spotify s Direct - Listing IPO ( Ivey Case: 9 B 1 8 N 0 0 6 ) , please answer the

For the case Spotifys Direct-Listing IPO (Ivey Case: 9B18N006), please answer the following questions and explain your reasoning where appropriate: 1. What are the differences between a traditional listing and the direct listing being pursued by Spotify? Why is Spotify pursuing a direct listing? Do you see direct listings becoming more common? 2. Using the information provided in the case, what would you value Spotifys shares to be trading at on the first day of its listing? Justify your valuation using the discounted cash flow (DCF) method as well as the relative valuation methods. 3. Based on your analysis, do you recommend Wang to purchase Spotify stock on the first day of listing? Suggestions & Hints: Read Damodarans blog (under Exhibit 10). Use his forecast of revenue growth and Spotifys revenue in 2017 to estimate future revenue in the DCF analysis. Use Damodarans assumption of future EBIT margin (Exhibit 10) to estimate future EBIT in the DCF analysis. Value of the firm is the PV of Free Cash Flows (FCF), where: FCF = OCF Capex Inc. WC = EBIT(1 Tc)+ Depreciation Capex Inc. WC Given in Exhibit 10 For simplicity, you can assume the 5 Year Beta in Exhibit 9 are asset betas. Notice that Spotify does not have interest-bearing debt, so you can consider it as all-equity financed. Dont forget to calculate the PV of cash flows after 2027 using Wangs estimated growth rate. All the cash flows are in euros, youll need to convert your result into US dollars (the exchange rate is given). For the relative valuation analysis, you can just use the information from Exhibit 9 without searching for additional information online. Remove the less relevant firms or any outliers, if necessary. 2

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