For the discussion for Module $3$ consider$/$read the following:

Marketers have different views of how to position a brand. Some value structured approaches such as the competitive positioning model described in the chapter, which focuses on specific points$-$of$-$parity and points$-$of$-$difference. Others prefer unstructured approaches that rely more on stories, narratives, and other flowing depictions.

Then

$(1)$ The best way to position a brand is through a structured approach versus $(2)$The best way to position a brand is through an unstructured approach.