For the Final Exam, basically any material covered in the course is $$fair game$$ for the final. In order to help you prepare, below are some items to focus on$.$

Article: The Marketing Process

$$ What are the $4$ P$$s and what actions fall into each?

$$ What are the $5$ C$$s$?$

$$ What are the different types of goals?

Article: Psychology Today

$$ What are the major psychological phenomena discussed in the article and how do they impact marketing?

Article: Hubspot on Segmentation, Targeting, and Positioning

$$ What are segmentation, targeting, and positioning, and what are examples of each?

Article: Hubspot on Pricing

$$ What are the different types of pricing?

$$ What are some examples $($discussed in the article$)$ of companies using the various types?

Article: Hubspot Digital Marketing

$$ What are the major types of digital marketing discussed in the article?

Article: Forecasting for Marketing

$$ What are the major ways to forecast demand?

$$ What information is useful for forecasting?

Article: Marketing Metrics

$$ What are the major metrics discussed in the article?

$$ Be familiar with the table that includes some formulas.

Article: Goals vs$.$ Objectives

$$ What are the five components of SMART goals?

$$ What is an example of a SMART goal?

$$ What is the key difference between goals and objectives?

Article: $5$ Step Marketing Plan

$$ What are the SWOT components and what are examples of each?

$$ Why is a marketing plan useful?

Markstrat Simulation$/$Handbook

$$ Be familiar with the research studies, understanding what the information in each is used for.

$$ What is the purpose of perceptual objectives?

$$ What is the key difference between the Semantic Scales and Multidimensional Scaling studies?

$$ What decisions fall into each of the $4$ P$$s of marketing?

$$ Understand the basic characteristics of each segment and each distribution channel

$$ Have an understanding of what metrics are directly impacted by what decisions. For instance, hiring more commercial team impacts what metrics?