For the final individual project, you need to evaluate a real company of your choice within the scope of all the topics we have covered in the lectures.

For the company you selected, you need to:

Evaluate the marketing environment.

$$ Define their marketing mix.

$$ Evaluate their marketing communication campaigns.

$$ Design a marketing research activity which should use both neuro marketing and big data $($you do not need to conduct the research just define a problem$/$ RQ and design the plan$)$

$$ Using AI: For this assignment, using AI is required. Please take screenshots of the AI promotes and its answers. You need to submit it as a different file, and as part of the assignment, it will be evaluated as well.

Important Notes

You do not need to give general info about the company.

$$ Your answers should include your opinions and evaluations, but not just your ideas. First, do research and then evaluate your findings.

$$ The evaluation will be based on the correctness of your answers, your knowledge of the topics covered in the lectures, your ability to use AI$,$ and your research.

$$ Each student should select a different company. Please check and write the company on the Google doc list.

Format

$$ Project must be submitted as a Word Document File but no strict format.

$$ Tables need to be as table form not as jpeg etc.

$$ For the examples, like campaign etc. you may use screenshots photos etc.

$$ No Wordcount or page limit

$$ For references and in$-$text citations $$ you must show them clearly, but there is no strict format.