For the final portfolio project, you will create a professional presentation $($using MS PowerPoint$)$ that the CEO has asked you to share with the Board of Directors of your chosen institution. For this portfolio project, you will develop a strategic marketing plan; assessing the organization's environment, identifying the consumer market, developing a mission and vision statement, summarizing quality initiatives, developing a plan for marketing the organization, and creating a monitoring measurement metric, to ensure future success of the organization.

The project will consist of the visual representations of the following elements:

An introduction of the organization.

A mission and vision statement.

A SWOT analysis identifying the organizational competencies and strategic advantages.

Identification of the consumer, key stakeholders, and market.

A summary of a marketing direction for the organization $($e$.$g$.,$ expansion of a service or new program$).$

Recommendations for monitoring performance measurements to ensure the success of the organization's strategic plan.