For the Final Project, you are responsible for planning an entire virtual event. The event is a product launch. You are responsible for planning the launch of a new app that will revolutionize the Human Resources world. The product, for the sake of the project, will be called HR-Connect. You need to plan for a virtual event platform that will accommodate up to 5,000 people, connecting from different parts of the world. What do you need to do?

1. Determine the goals of the event and explain them in detail. You can use bullet points for this, but please be detailed.

2. Explain the advantages and disadvantages of using a virtual platform for the launch of the product.

3. Develop a detailed communications strategy, including PR and a social media campaign. In this, please include a schedule of posts based on the fact that you have 6 months before the event. Include examples of posts for each of the following social channels: LinkedIn, Instagram, YouTube. We have discussed these in detail in class. Please remember that the target of this is HR professionals.

4. Investigate, explore and select the virtual meeting platform that is going to be used for this event. Explain your reason for choosing this platform.