Question: For the following statement, please indicate True ( T ) or False ( F ). 1.Marketing is about managing profitable customer relationships. () 2.The core
For the following statement, please indicate True (T) or False (F).
1.Marketing is about managing profitable customer relationships. ()
2.The core marketing concepts comprised of considering the needs, wants and demands of consumers only. ()
3.Formal planning force the managers to clarify objectives and policies. ()
4.A mission statement is a statement of the organization's marketing strategies ()
5.Managers don't need more information, but they need better information. ()
6.Marketing research is collecting data from books and journal articles only. ()
7.The purpose of marketing audit is to assess the problems areas, opportunities and recommendsa strategic and action for improvement. ()
8.One of the issues in the Implementation problem is poor intelligence. ()
9.One of the reasons for companies to modify their products is to avoid taxes. ()
10.The 4 Ps of marketing are Program, Potential, Popularity, and Paradise. ()
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