For the following survey questions, write below the variable that is being measured, its level, and the appropriate descriptive statistics.

(nominal, ordinal, interval, ratio)

(mean, mode, median)

(range, standard deviation, none)

. 1. What type of SEM do you use the most?

a. Pay-per-click

b. Natural search

c. Both equally

2. How many keywords do you have in your inventory? ______

3. In your opinion, how effective was SEM last month?

4. How much did you spend last month on SEM (pay-per-click and optimization)? _____

5. Rank the search engines in terms of producing the best web sales results for you.

a. Google

b. Yahoo

c. Bing

d. Other

Considering the survey questions above what method would you use to assess the significance of the relationship between the type of SEM and its effectiveness? Specify the null hypothesis to be tested and the approach (t-test, ANOVA, linear regression, chi-square test along with the specifics)

Considering the survey questions above what method would you use to assess the significance of the relationship between the effectiveness of SEM and monthly spend? Specify the null hypothesis to be tested and the approach (t-test, ANOVA, linear regression, chi-square test along with the specifics)