For the given website, conduct a SEO audit on this company: Drain Works. Discuss and outline what feedback you have chosen for the company. Provide reasoning and explanations for your SEO components and why you think it will be beneficial.

Choose the following website for the audit:

https://www.drainworks.com/

SEO AUDIT CATEGORIES:

• ADRESS EACH SECTION IN DETAILED BULLET POINTS

Steps	Description1	Description 2
Check SSL	Ensuring that the website is marked " safe". SSL reassures you that the website is " secure"	Look for https as opposed TO http
Check website indexing	Website indexation isthe process by which a search engine adds web content to its index.	Type site: " website link" on Google to see the results to confirm if google is recognizing the website
Website who is	Identify domain age and understand more about the hosting provider. Domain age is an important factor for SEO. Brand new websites don't show up on Page 1 in competitive industries	https://www.whois.com/whois/
GMB check & Google Review	Google my Business- Showcase your business listing	Check the GMB, Map, Reviews, Photos etc to get an understanding of the business/current standings, reputation etc
Front end audit- Main page	Check website page structures, main page titles, assess main services offered, check design , aesthetics etc	Check web forms, Check offers, Check information on owners/past etc
Areas of service	Identify areas that they provide their service( locations that are important to them)	Does the ecommerce company sell a product globally?
Check content	Review length of content, relevance of content	How often is content created?
Check for social media account connections	Check the social accounts to understand how well the website is managed	A lot of content updates, social updates indicate that the website is being managed actively
Page speed		https://pagespeed.web.dev/ OR https://gtmetrix.com/
Page optimization Mobile		https://search.google.com/test/mobile-friendly
Competition analysis		Look for 1 competing website that ranks well for the important keyword/search term
Backlink audit
What is the Gap?
What is it that we can help with? Goal?