For the next eight weeks, we will be visiting with Jane Clive the current IT department head at the Chicago North America Branch of an airline freight delivery service. Global Delivery Direct (GDD)has grown rapidly but is currently suffering stagnant growth due to strong market competition. Jane is acutelyaware that there is a need to become more efficient and to work together acrossthe company to define ways to strategically plan an initiative that will encouragecompany growth with a competitive edge. Jane also knows that much of this initiativecould be led efficiently with a knowledge management office and department. Jane decided that she is going to make it her challenge to convince President Rockfish to consider letting her put together a knowledge management office and hire a knowledge managementmanager. To begin her campaign Jane has decided to send him a memo to begin conversations on the value of knowledge management to an organization. Being very busy she has asked you to complete the memo for her edit.

Skill #1: Identifying how KM creates value for a company

Directions:

• Review all materials related to the GDD Case Study.
• Using your own words and based on this week's readings create an office memo addressed to CEO Mr. Rockfish explaining why it is imperative that the company create a new KM department at GDD.
• Be sure to include:
  • a discussion surrounding the multidisciplinary nature of KM;
  • the value using KM processes to share information has to an organization;
  • why the KM cycle with its dynamic nature fits the change and innovation needs in business today, and
  • choose one of the KM cycles discussed in the readings and why you believe it would be a good fit for GDD.
• The memo must be persuasive! Use words that show enthusiasm, are descriptive and present the strongest arguments you can make to support your need to bring a KM department on board.
• You must use course material to support your responses and APA in-text citations with a reference list.