For the second project, you need to complete a sales letter. This case project helps engage you in real world communication problems by simulating the ambiguity and political complexities of writing in business organizations. Therefore, this project is aimed to help you develop the necessary critical thinking, problem analysis, and close reading strategies that are part of the writing process. A sales letter is written to persuade the addressee to take some appropriate action with regard to a product or service-make a purchase, make a donation, stop by for a visit or a tour, and so on. Choose an appropriate audience (individual), write a sales letter using the 4 A's, and convince that person: To major in the same area/field as you or To live in your neighborhood, complex, or dorm or To dine at a particular restaurant or To shop or do business at a particular store