Question: For the shoe brand Hoka, While the buying process may vary slightly for different products and target markets, the basic 5 - step process remains

For the shoe brand Hoka, While the buying process may vary slightly for different products and target markets, the basic
5-step process remains the same:
a. Problem recognition?
b. Information search?
c. Evaluation of alternatives?
d. Purchase decision?
e. Post-purchase behavior?

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