Question: For the Snapple case: Revitalizing a Brand, please answer the following questions: How would you characterize Snapples brand image? What are the sources of its

For the Snapple case: Revitalizing a Brand, please answer the following questions: How would you characterize Snapples brand image? What are the sources of its Brand equity? Where did Quaker go wrong? What might they have done differently? How might Snapples sale to Triarc affect its equity? What should Triarc do to get the Snapple brand back on its feet?

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