Question: For this activity, you can work in your groups. Each group is assigned one company, and with that company each group will conduct a CREST

For this activity, you can work in your groups.

Each group is assigned one company, and with that company each group will conduct a CREST analysis. Make sure to think from the perspective of the company that you are assigned, and think: what things could affect my company in each of the CREST dimensions? Try to think of

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things for each of the CREST dimensions in relates to IKEA.

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