For this activity you will create $4$ different personas for the different people who purchase the products of the company of your choice. It is helpful to choose a product that has both a luxury product and a mainstream or lower price product. "Personas" are a description of these people., as a deeper method of target marketing. Your simulation $($Simternship$)$ has examples of the format. DO NOT JUST LIST WORDS. You need to include descriptions $($brief$)$ using words that could be used in key word search etc.

The following areas are a minimum for each persona.

Graphic: Pictorial Representation of this type of Potential Client

Age range

Marital Status

Family Status

Lifestyle

Income

Education

Shopping Preferences. Like Products $($modality and specific stores$)$

Shopping Preferences. Complimentary Products Products $($modality and specific stores$)$

Luxury$/$Moderate$/$Price Sensitive