For this activity, you will need to think about which "segments" your competitors can be grouped into. Consider different attributes for your segments: Tip! - Group by price Where the market is most crowded is where you want to dig in to - Group by industry segmentation find ways to group and segment. - Group by sub-segments - Group from a consumer's perspective - Group based on location value, availability, size of business, etc. For each segment list competitors that would fit this segment - put Brainstorm and Name as many as you can them together --you might have some overlap SEGMENTS Competitors that fit into this Segment Donuts Krispy Creame For this activity, you will need to think about which "segments" your competitors can be grouped into. Consider different attributes for your segments: Tip! - Group by price Where the market is most crowded is where you want to dig in to - Group by industry segmentation find ways to group and segment. - Group by sub-segments - Group from a consumer's perspective - Group based on location value, availability, size of business, etc. For each segment list competitors that would fit this segment - put Brainstorm and Name as many as you can them together --you might have some overlap SEGMENTS Competitors that fit into this Segment Donuts Krispy Creame