For this assessment, you will create a consumer profile around a product and service in the areas of Travel, Tourism and Hospitality. The profile must provide background details of the customer, its segments ,evaluation of the segments to target and the ideal customer for the product offering.

Further explain:

Introduce the product or service explaining: What does it solves? What are the features and benefits/value proposition? How is it different from others?

The market background of the product or service, its influence on the customers and market trends

Identify research objectives to show your approach to investigating the consumer

Use of analysis tools for further insights: SWOT, PESTLE, Posters Five Forces

Demographics of the consumers

Psychographic: motivations, wants, goals, desires, types of behaviours and personalities

Decision making for the customers / purchase decision process.

Customer Feedback (E.g., Social Media Customer testimonials etc)

Consumer Analysis