Question: For this assignment, identify and explain how and why each of the following five companies should choose among trade, FDI, and licensing as the appropriate

For this assignment, identify and explain how and why each of the following five companies should choose among trade, FDI, and licensing as the appropriate entry strategy:

Company Product Target Country
Toyota Prius Canada
Fidelity Investment Services India
Coke Coca Cola Drink Russia
Starbucks Coffee Drinks Kenya
Allegro Ceramic Coffee Cups Chile

In each case, make an argument in favour of the chosen entry mode, and an argument against the remaining two entry modes. [Feel free to combine entry mode strategies, that is, produce in country X through FDI and then export to target country.]

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