For this assignment, pick a magazine (or newspaper) ad for a product, e.g. a car, a life insurance company etc. published within the last month. Provide the image of the ad in your assignment, and the name & date of the magazine (or newspaper).. Please answer the following questions: 1.. Who is the target market for the ad? If possible, provide details in terms of demographic, geographic, behavioral, or psychographic variables. (Note that the newspaper or magazine itself is related to the target market.)

2. In relation to effectiveness of the ad: a. What do you think is the communication objective of this ad? Identify which objective(s) specified in the Extended AIDA model the ad is trying to meet (awareness, knowledge, liking, preference, conviction, and purchase). Elaborate on your reasoning.

b. Do you think the ad is effective in meeting its objectives? Why / why not? 3. For the product featured in the advertising, what is the retail price? (you can provide an approximate figure here; if there is more than one product in the ad, you can pick one of them). Assume that the firms margin from one unit of the product is 10% of the retail price; and this particular advertising cost 100,000 TL to the firm. How many additional units of the product should be sold for the advertising to pay for itself (break-even)?