For this assignment, pick a recent event $($in the last year$)$ that attracted a mass audience

through traditional media $($Season Finales, Sporting Events, Music Festival, Industry Events,

etc.$)$ and how a brand was able to generate digital content to relate to the conversation good or

bad. This can include email, social media posts, digital ad spend campaign, etc. This should be

completed in Microsoft word and submitted in a pdf format.

Include the following in your report:

$1.$ Select a recent event and provide an overview on how it captivated the attendance of a

mass audience. Include an overview of the event, viewership information, etc. This should

be in your own words and be edited for grammar.

$2.$ Select a brand that was able to use social and digital insights to connect their brand to the

event you selected.

$3.$ Provide an overview on how your selected brand was able to breakthrough digitally to the

audience and why.

$4.$ Include examples of the content that was used and all references