For this assignment, please submit 1) a target market profile and 2) a media user profile. Use theFighting Illini Athletics websiteand any other web or social media sites to aggregate the content listed below.

Deliverable 1: A target market profile

-Define the target market as precisely as possible (e.g., age, gender, location, income level).

-Research the interests and preferences of your target market (e.g., lifestyle and hobbies).

-Identify how the product benefits the target market and how the product currently performs to fulfill those factors. Consider competitors' offerings to assess performance (e.g., who are the competitors, what can they offer your customer, what are their price points).

-Aggregate this information to complete target market profile.Deliverable 2: A media user profile

-Use your target market profile to develop a media user profile.

-Observe and analyze the Fighting Illini Facebook page and other social media presences to gain a better understanding of fans' profiles and interests, and learn how they interact with the Fighting Illini on Facebook.

-Identify the types of media channels used and the frequency of use by your target market (e.g., what websites/apps do they visit, what blogs do they read, what type of information do they search).

-Determine the channels that are most likely to reach your target market and the tactics that are most likely to lead to purchase intention/action.

-Aggregate this information to complete media user profile.