For this assignment, read Chapter 4 - Netflix The making of an e-commerce giant and the uncertain future of atoms to bits from the ISMG book and answer the following questions:

1. Discuss all the components of IS (Hardware, Software, Data, People, and Process) in the context of Netflix as outlined in the case (in the context of the time period presented in the case) (Use the information in the case or refer to external sources to formulate your answer).......................................................................................25 points

2. The chapter presents Netflixs (then) business model - utilizing the DVD-by-mail option and how it became a market leader. Describe how Netflix gained competitive advantage in a niche and novel market (at the time of the case) by using Porters five forces model. ........................................................................................................25 points

3. Today, Netflix is one of the leading online subscription based streaming service providers. But it is operating in a highly competitive market along with other streaming service providers like Apple, Disney Plus, Hulu, YouTube, Amazon Prime etc. Identify the ways in which Netflix is using or can use IS / IS based strategies to compete with these market players. Propose some steps that Netflix should take in order to maintain a dominant position in this market. .......................................................................25 points