Question: For this assignment, The OUTPUTS section reflects the average customer segment. You must evaluate the CLV of the proposed segment (NOTE: the parameters for the

For this assignment, The OUTPUTS section reflects the average customer segment. You must evaluate the CLV of the proposed segment (NOTE: the parameters for the proposed segment are listed in the assumptions)>

1) take each of the assumptions listed at the top of the spreadsheet and plug them in to the INPUTS section of the model

2) calculate the CLV based on the assumptions

3) evaluate the answer in the OUTPUTS section

4) in a short sentence on the spreadsheet, explain whether the organization should invest in this market segment and why.

Calculate the CLV based on the following assumptions INPUTS: CUSTOMER LIFETIME VALUE Calculate the CLV based on the following assumptions INPUTS: CUSTOMER LIFETIME VALUE

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