For this assignment, use the prompt in your textbook at the end of Chapter 10.

The assignment is titled: Writing a Sales Letter for Your Computer Store Assignment #10.13

Please submit as a Word or PDF document.

Grading Checklist - use this before submitting assignment for grade

Grading Checklist

Uses correct letter structure

Template/Form structure used

Correct format

Uses page design effectively

Uses problem-solving persuasive structure

get attention

gain interest

fuel desire (i.e. deals/sales/limits),

call to action (include all info to do so)

Use logic and emotional appeal

Tone is professional yet personal

WHO'S INVOLVED Haniz and Christine Want to Attract New Members by Focusing on Financial Planning Christine recognized that people under the age of 25 were not joining the credit union. Christine asked Haniz and several marketing team members to develop a plan to attract more college students. After several months of work, Haniz and the team have a plan, but they know the executive team is deeply skeptical of plans to draw younger members. These plans have failed often in the past. SITUATION 2 Christine and Haniz Promote a Mentorship Program to Attract and Retain New Hires Christine recognizes that Better Horizons needs to hire younger, early-career professionals for several reasons. She thinks hiring early-career professionals will help with the strategy to attract younger members. She recently asked several of her employees to develop a mentoring program, which would help attract and retain new hires. She wants to persuade employees to volunteer as mentors for this program. Also, she wants Haniz to use the mentorship program as part of a pitch about career opportunities to soon-to-be college graduates. SITUATION 3 Haniz Is in Charge of Recruiting Participants for a Local Charity Event Christine asked Haniz to be in charge of recruiting credit union members to join this year's Hope Walkathon to support research on breast cancer. Better Horizons has assembled a walkathon team for this prominent community event each year for nearly a decade. Haniz is writing an email to send to all credit union members. The message will be modified slightly to appear as an announcement on the credit union website as well. SITUATION 4 Haniz Needs to Create a Flyer Explaining the Benefits of Credit Union Membership Compared to Banks SITUATION 4 Haniz Needs to Create a Flyer Explaining the Benefits of Credit Union Membership Compared to Banks Haniz is working on a flyer describing the benefits of membership at Better Horizons Credit Union. The flyer will be part of a packet of materials that is distributed to community members who participate in free financial planning and income tax assistance seminars offered by Better Horizons. Haniz is using the message to highlight the benefits of Better Horizons compared to local banks. SITUATION 5 Haniz Is Helping Develop a Sales Message for Auto Loans Haniz and several other employees are working on sales messages for auto loans. In recent months, Better Horizon's senior management decided the credit union should become a "player" in the auto loans market. Few Better Horizons members take advantage of car loans, most assuming that dealer financing is cheaper and easier to get. 1. How will Haniz write a message to Christine and the executive team that motivates them to invest in a new campaign? (See the section "[] Creating Internal Persuasive Messages.") 2. How will Christine solicit volunteers for the mentorship program? (See Creating Internal Persuasive Message s.") How will Haniz pitch career opportunities at Better Horizons to soon-to-be college graduates? (See the section ( Composing Mass Sales Messages.") 3. How will Haniz persuade credit union members to join the Hope Walkathon? (See the section "( Constructing Ext ernal Persuasive Messages.") 4. How will Haniz develop a general-purpose flyer that shows the broad benefits of choosing Better Horizons Credit Union over banks? (See "[] Constructing External Persuasive Messages.") 5. How will Haniz develop sales messages for an auto loan campaign? (See "[] Composing Mass Sales Messages.") WHO'S INVOLVED Haniz and Christine Want to Attract New Members by Focusing on Financial Planning Christine recognized that people under the age of 25 were not joining the credit union. Christine asked Haniz and several marketing team members to develop a plan to attract more college students. After several months of work, Haniz and the team have a plan, but they know the executive team is deeply skeptical of plans to draw younger members. These plans have failed often in the past. SITUATION 2 Christine and Haniz Promote a Mentorship Program to Attract and Retain New Hires Christine recognizes that Better Horizons needs to hire younger, early-career professionals for several reasons. She thinks hiring early-career professionals will help with the strategy to attract younger members. She recently asked several of her employees to develop a mentoring program, which would help attract and retain new hires. She wants to persuade employees to volunteer as mentors for this program. Also, she wants Haniz to use the mentorship program as part of a pitch about career opportunities to soon-to-be college graduates. SITUATION 3 Haniz Is in Charge of Recruiting Participants for a Local Charity Event Christine asked Haniz to be in charge of recruiting credit union members to join this year's Hope Walkathon to support research on breast cancer. Better Horizons has assembled a walkathon team for this prominent community event each year for nearly a decade. Haniz is writing an email to send to all credit union members. The message will be modified slightly to appear as an announcement on the credit union website as well. SITUATION 4 Haniz Needs to Create a Flyer Explaining the Benefits of Credit Union Membership Compared to Banks SITUATION 4 Haniz Needs to Create a Flyer Explaining the Benefits of Credit Union Membership Compared to Banks Haniz is working on a flyer describing the benefits of membership at Better Horizons Credit Union. The flyer will be part of a packet of materials that is distributed to community members who participate in free financial planning and income tax assistance seminars offered by Better Horizons. Haniz is using the message to highlight the benefits of Better Horizons compared to local banks. SITUATION 5 Haniz Is Helping Develop a Sales Message for Auto Loans Haniz and several other employees are working on sales messages for auto loans. In recent months, Better Horizon's senior management decided the credit union should become a "player" in the auto loans market. Few Better Horizons members take advantage of car loans, most assuming that dealer financing is cheaper and easier to get. 1. How will Haniz write a message to Christine and the executive team that motivates them to invest in a new campaign? (See the section "[] Creating Internal Persuasive Messages.") 2. How will Christine solicit volunteers for the mentorship program? (See Creating Internal Persuasive Message s.") How will Haniz pitch career opportunities at Better Horizons to soon-to-be college graduates? (See the section ( Composing Mass Sales Messages.") 3. How will Haniz persuade credit union members to join the Hope Walkathon? (See the section "( Constructing Ext ernal Persuasive Messages.") 4. How will Haniz develop a general-purpose flyer that shows the broad benefits of choosing Better Horizons Credit Union over banks? (See "[] Constructing External Persuasive Messages.") 5. How will Haniz develop sales messages for an auto loan campaign? (See "[] Composing Mass Sales Messages.")